AI + GTM consulting · ABA

The growth team your ABA practice doesn't have.

Lead generation, intake conversion, and service packaging — engineered with AI, executed by operators who've sat in the BCBA chair.

01 / SERVICES

Four systems. Built once. Run forever.

Each engagement is a discrete build — scoped, shipped, and handed off. No retainers you can't measure. No theory decks.

/ growth

Growth

We design the systems that put your practice in front of the right people, consistently — and make sure the flow is something your team can actually run.

/ conversion

Conversion

We tighten the path from first inquiry to signed plan, removing the friction and the dropped handoffs that quietly cost you clients every month.

/ positioning

Positioning

We help you shape what you sell, who it's for, and how it's described — so the right families and partners say yes faster and the wrong ones self-select out.

/ ai

AI

We bring intelligence into the parts of your operation where humans shouldn't have to do the repetitive work — quietly, behind the scenes, in your stack.

02 / PROCESS

One working session. Then we build.

No drawn-out discovery, no 40-page strategy decks. You bring the practice, we bring the system.

→ Step 01 · Audit

One working session

Ninety minutes. We listen, look at your numbers, and name the bottleneck out loud. You leave with a punch list and a scope.

→ Step 02 · Build

We ship the system

Two to four weeks, depending on scope. You see drafts as we go. You sign off. We deploy into your stack — not a sandbox.

→ Step 03 · Hand off

You own the playbook

Loom walkthroughs, written runbooks, and 60 days of close support. The system runs without us — that's the whole point.

03 / WORK

What we've built lately.

A working sample. Some clients prefer we don't name them — those are the dashed cards.

RIGHTWAY ABA2026

Lead gen build, top of NJ

Cold email infrastructure, verified lead lists for Hudson / Bergen / Middlesex catchment, and a Monday.com pipeline wired into the outbound stack.

35 BCBAs
4 locations
~11K emails
SIDEKICK LEARNING2026

Conversion engine

Quiz-driven lead capture, branded email sequences, and MailerLite automation for an ABA supervision platform launching to BCBA teams.

1 quiz funnel
4 sequences
UNDER NDA2026

Intake conversion rebuild

Mid-size practice. Listened to thirty calls, identified the drop-off point, shipped a new script + objection branches. Live training with the intake team.

30 calls audited
04 / TEAM

Two operators. One bench.

We don't subcontract. The people you meet on the first call are the people who build and deploy the system.

Matt Harrington

BCBA, LBA · Growth & systems

Founded The ABA Digital Marketing Agency. Background as a Board Certified Behavior Analyst means the marketing isn't theory — it's been pressure-tested inside real ABA orgs. Builds the AI and outbound systems.

Patrick Faga

GTM operator · Founder, FirstWork

A decade shipping product and growth systems for early-stage companies. Runs conversion strategy, packaging, and the parts of the sales motion that humans (still) need to do.

Working sessions · 90 min · free

Ready to stop guessing?

Tell us where you're stuck. We'll get on a call and tell you what we'd build, what we wouldn't, and what it would cost.